Monday, 31 October 2011

Don't Get To Far Ahead

One of the things that happens when someone comes up with a brilliant business idea, is they get excited and lose track of goals and planning. When you think of a great idea stay calm, chances are if it hasn't been done yet it won't in the next couple days. Do research, think it over, talk to professionals and make a plan. Even if this process is done in spare time it will pay off in the long run. Especially, if anything, the business plan is a must. This will set the business idea up for the greatest success moving into the future.

Use of Social Media

Using applications such as Facebook and Twitter can boost your knowledge of the world around you as well as where the world is moving into the future. For example following certain business people can let us know which way the market is moving, what the trends are, which industries are moving forward and much more. Surrounding yourself in knowledge and getting the mind in the right train of thought is key to coming up with good business ideas. Just reading our posts daily will help get your mind in that rhythm... I have a issue with that... Now how can it be fixed.

Conduct a Survey

Conducting a Survey of potential customers is a great way to see if your Business idea will meet your goals and is feasible. The first step in conducting a survey is to narrow down the group or groups of people that you want to survey. The second is to come up with the survey technique. And then finally all that is left is to administer the survey and collect the results. One thing to watch is for survey bias, check questions to make sure the do not point to a specific answer. Also, in person surveys can sometimes can pressure making the respondent tell you what you want to hear. As long as you take the survey from enough people it will make the outliers noticeable and help generate an accurate and reliable result.

Saturday, 29 October 2011

Value Proposition

Having a value proposition is essential to knowing what is being made or serviced for customers as well as for customers to know what to expect from a product. A value proposition is the benefits or values that the organization, company or idea promises to deliver to customers in order to satisfy needs, wants and demands.

Saturday, 1 October 2011

Four P's of Ideas


The Four P's of marketing and ideas make up what is called the marketing mix. The four P's are: Product, Price, Place and Promotion. These are used in coming up witha  good business plan for new ideas.

Product: Product consists of the different aspects and qualities of a product or service such as:
-Quality
-Design
-Brand
-Packaging
-Features

Price: Includes not only the physical price but the credit terms, discounts, allowances and incentives used to help sell the service or product. Discussed more with pricing strategies in the 26-50 Tab

Place: Refers to the different market segments, target markets and market qualities that make up the area in which a product or service will be marketed and ultimately sold.

Promotion: Refers to promoting and advertising a product to the target customers. It includes the different channels, bundling, advertisements, promotions and pricing to attract customers and ultimately sell a product.