Customer behaviours are the buying behaviour of a customer or consumer, as they buy or purchase a product or service for their own consumption or use. The four P's contribute to how customers make decisions about products. Different market segments and areas will have different customer behaviour. This is why it is essential for organizations and individuals with an idea to do research and surveys on how customers will react to their product to minimize failure of new and changed products.
What makes up a customer:
Cultural Factors: Refer to the culture, subculture and social class in which a person lives
Social Factors: Refers to the role and status, family, and reference groups in which a person belongs
Personal Factors: Refers to age, occupation, economic situation, lifestyle, and values of a customer
Psychological Factors: Refers to the perception of a product, Learning of a product, motivation, values and beliefs that are a part of a customers thoughts.
Friday, 25 November 2011
Wednesday, 23 November 2011
Understanding the Marketplace
Customer needs, wants and demands exist in the marketplace. Understanding the marketplace is one of the first aspects needed when marketing a product, service or new idea.
Need: Are essential to human life, and includes basic physical, social and individual needs such as shelter, clothing, food, affecting and belonging.
Want: Is in many ways the same as a need; however, a want includes what is shaped by culture.
Demand: Is a want that is backed by the fact that customers have the purchase power to get what they want.
Providing market offerings followed by customer satisfaction it is essential to know what needs, wants and demands are present in the different market segments, especially in ones where products and services are offered.
Tuesday, 1 November 2011
Importance of a Logo
Logos must be simple, memorable, versatile and future oriented.
1. A simple logo is the best logo, something that focuses on the company values and uses company colours. Often the best logos are ones that do not take time to think about, you just know what they are and mean. And in being simple it translates to the next essential part of logos.. memorability.
2. In order for a logo to stick in a consumer or customers head it must be unique. Some techniques that are used include:
Making the logo memorable works into the next part.. versatility.
3. In todays world social media and advertising is a must. Any logo that is designed must be able to be used in more then one setting. For example, the logo that is placed on the website must also be able to be placed on company vehicles, which must be used on a advertisement, which is used on the mobile webpage, which is used to make the app. Keeping the logo universal is essential.
4. A logo must be able to be used into the future. Think ahead and the logo will be able to last time. For example, the logo chosen must encompass the goals of the company moving forward, if the company wants to move from landscaping to snow clearing in the winter chose a logo that will work for both. This is why a business plan is so essential, setting goals and knowing what the future may bring is used in every part of the business.
1. A simple logo is the best logo, something that focuses on the company values and uses company colours. Often the best logos are ones that do not take time to think about, you just know what they are and mean. And in being simple it translates to the next essential part of logos.. memorability.
2. In order for a logo to stick in a consumer or customers head it must be unique. Some techniques that are used include:
- Bold colours
- A unique letter
- Contrast of colours
- Is industry specific (eg. not a leaf when working in house building)
Making the logo memorable works into the next part.. versatility.
3. In todays world social media and advertising is a must. Any logo that is designed must be able to be used in more then one setting. For example, the logo that is placed on the website must also be able to be placed on company vehicles, which must be used on a advertisement, which is used on the mobile webpage, which is used to make the app. Keeping the logo universal is essential.
4. A logo must be able to be used into the future. Think ahead and the logo will be able to last time. For example, the logo chosen must encompass the goals of the company moving forward, if the company wants to move from landscaping to snow clearing in the winter chose a logo that will work for both. This is why a business plan is so essential, setting goals and knowing what the future may bring is used in every part of the business.
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